Communications Strategy

Michele Gallagher, Founder of City-by-the-Sea Communications, is a multi-faceted branding, marketing and PR specialist with experience creating and executing marketing and communications strategy and messaging in both B2C and B2B environments and across digital and traditional channels.


Michele’s experience in the fashion, luxury goods, travel/hospitality, B2B tech, Diversity & Inclusion, professional services, and promoting non-profit organizations, has provided her with a broad bandwidth of know-how and an expansive local, national and global network. She has successfully built mar-comm and PR strategies for both startups and well-established brands and has produced many thought leadership campaigns for the C-suite.


For The Marketing Camp 2024 Conference, Michele will explore the “hat trick” of the key elements that make up a strong communications plan, including creating newsworthy press outreach, engaging and building your community, and implementing memorable events ~ across every level and budget.

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